SEO is Important
The importance of Search Engine Optimization (SEO) can not be overstated. There are many search engines on the web with Google being the largest. There is Bing, Yahoo, Duck Duck Go and many more.
SEO makes You Stand Out
Ther are millions of websites around the US and the world and the chances of finding your website is pretty slim.
What is SEO?
Search engines look at what people are searching for and try to match websites to you search based on “keywords”
What are keywords?
Keywords are words in your search request that you type into the browser search bar. An example: “New car”.
As you can imagine the word car would return thousands of websites that have little to do with what you are looking for. If you type “Red new Car”, then that is more specific and match fewer websites. The more specific you are the closer you will be to finding your websites if you sell new red cars. But, what if you only sell Honda cars. then one would type “Honda Red Car” then you will more likely find what you are looking for. By the way, “Honda Red Car” is called a Long Tail keyword.
SEO finds the Keywords on Your Site.
So SEO research finds the keywords and the website designer puts them in the headings and articles on your website. This helps search engines match the keywords for your business to your website. There will be specific keywords for every page or blog post on your website.
Keywords can be seasonal. For example if your business is heating and air conditioning the the search would be different in Summer than winter. In summer it may be “air conditioning repair: and in Winter it may be “heating system repair.
SEO is On Going
So as you can see SEO is always changing and is something that you need to check to make sure your website is currently ranking on the first page of searches.
Competing with Large Corporations
Large Corporations have millions to invest in advertising and SEO for their websites. Most likely you have a small budget. That is what makes it difficult finding keywords that put you on the first page of search engines.
The Search Engines know the area you live in and will match you enquiry to closer business if they have the proper keywords. You can be on the first page of search engines, but it requires time and a properly done SEO research and skill at incorporating the keywords in you website.
I hope this post was helpful to understand SEO a little better